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Social media marketing in a small business: a case study a thesis submitted to the faculty of purdue university by sarah lynne cox in partial fulfillment of the. Special event management and event marketing: a case study press and visual media) the main data collection techniques employed was tkbl all star 2011 sport. Social media marketing refers to the process of gaining traffic or attention through social media sites social media itself is a catch-all term for sites that may provide radically different social actions (search engine land, 2012. Marketing case study assignment essays are written statement prepared by an mba student who uses both quantifiable and non-quantifiable information to analyze the present market situation of a particular company and predict future marketing trends.
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